This operator indicates how close your keywords must be to one another in the mention. If, on the other hand, you want to exclude mentions featuring links, use AND NOT link: instead.Įxample: “Amazon Prime” AND NOT link:”*” near/n If, in addition to your keywords and/or social media handles, you want to monitor mentions of your domain or other URLs, specify those together with the AND link: search operators. For example, if you want to add several negative keywords, use brackets to indicate that you want the AND NOT search operator to be applied to any of your negative keywords.Įxample: “Amazon Prime” AND NOT (video OR streaming) link It tells your social media monitoring tool that it shouldn’t pick up mentions that feature the keyword you specify after the search operator.Įxample: “Amazon Prime” AND NOT video ( )īrackets are used for grouping keywords in regards to search operators. Whenever you need to indicate any negative keywords - these are the keywords you don’t want in your search results - use AND NOT. your social media monitoring tool will be looking for mentions that include all of the keywords you specified.Įxample: “Amazon Prime” AND delivery AND NOT This search operator is used when searching for all keywords as a combo, i.e. In other words, you tell the tool that one variation of the keyword is enough to be counted in. This search operator will bring mentions that include either of the keywords you specified. If you’re setting up a search featuring multiple variations of a brand name, product, or industry, make sure you use OR. Whenever you’re dealing with multi-word keywords, put them in quotation marks for your social media monitoring tool to be looking for the entire phrase. Quotation marks as a search operator is something you’ve most likely used before. While the keywords part is more or less clear (your brand, product, social media handle, etc.), search operators need some getting used to. To create a Boolean query, you need keywords and Boolean search operators. TweetDeck is a social media dashboard app that covers all of Twitter, including managing multiple accounts, monitoring, and running competition research.Sprout Social is a social media management toolkit that offers social listening, publishing, engagement, and analytics features.Awario is a social listening tool that lets you search social media and the web for all mentions of your keywords to then analyze them according to your goals.Some of the best and well-known options would include Awario, Sprout Social, or TweetDeck. To fire up a Boolean search, you’ll need a social media monitoring tool that offers the Boolean search mode. Think of it as your regular search on steroids, where a combination of search conditions secures on-point results for whatever goal you have in mind. What is Boolean search?īoolean search is a type of search that combines keywords with Boolean search operators and syntax. Let’s explore, step by step, what Boolean search is, how to set it up, and why you should be using it for all of your social media monitoring. How to Watch Love Island UK From Abroad.Best Mobile App Development Companies India.
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